A commercially-minded fractional CMO who ties AI to revenue, not time saved. 16 years leading marketing for high-growth B2B, now applied through AI to drive pipeline, closed-won and growth.
The Real AI CMO
Marketing leaders I've worked with
You're doing "stuff", but you can't tell what's actually moving the needle.
Marketing is busy executing, but you don’t really know what’s working. You might have more money to spend, or perhaps you need to pull back.
But honestly, you don’t know where that would be. You just want a a clear strategy and a more predictable growth engine
You don't have clear metrics to measure marketing's impact.
There seem to be a million different metrics marketing is tracking (Traffic, ROI, CPC, Impressions, Open rates), but nothing that gives you a straight answer on commercial outcomes. You want to understand marketing’s real impact, so you can make the right decisions.
You know you need AI, but you're not sure where to start.
Everyone is adopting AI, but 95% of companies get no return, because it’s scattered across the team and not tied to commercial outcomes. You want it centralised and pointed at revenue.
What working with Codi gets you:
- A marketing strategy tied to your commercial goals
- A prioritised AI roadmap, mapped to your processes and tech stack
- AI automations built and running, alongside your team
- Your team trained and confident with AI
How we work
🧭 Fractional CMO
Senior marketing leadership without the cost of a full-time hire. I audit what’s working, build the strategy tied to your commercial goals, and can lead the delivery too, with AI built in from day one.
🛠️ Marketing AI Build
I’ll build an agentic AI marketing team inside your business in 90 days, with your team, not instead of them. You get a prioritised roadmap, live agents doing real work, and the know-how to run and evolve them yourselves.
🗺️ AI Power Hour
A focused, one-hour session to find where AI genuinely fits your business. You’ll leave with two or three prioritised opportunities to act on straight away, and a clear view of what to do first.
👩🏫 Team AI Training
A practical, hands-on session for your whole team. They’ll leave using AI properly in their day to day, and understanding how to tie it to commercial outcomes, not just saving a bit of time.
It's time to reimagine Marketing with AI
- Only 7% of marketing teams have embedded AI in ways that deliver measurable business results — Gartner 2026
- 35–45% productivity gains on routine tasks for marketing teams using AI — Salesforce State of Marketing 2025
- 5–15% revenue uplift in marketing functions operationalising generative AI — McKinsey, State of AI 2024
The teams that move in the next 12 months own the next two years.
SparkLayer
CRO
I wouldn’t hesitate to work with Louise; my only regret was not doing it sooner. We ended up hiring a full-time Head of Marketing because Louise helped prove the value of so many initiatives here.
Sprout.ai
VP of Sales
We cannot thank you enough for the work you have achieved with us here at Sprout.ai. It has been nothing short of incredible.
Beauhurst
Marketer
Louise is incredibly supportive and takes the time to understand each team member’s strengths. Her unwavering guidance and support creates a positive and collaborative environment for the team.
AMPLYFI
CEO
We worked with Louise to help us get clear on our G2M and to kick off our marketing efforts, providing a solid foundation for future growth.
Klaviyo
VP of Sales
Louise is by far one of the most skilled marketers I’ve ever worked with. Her expertise boasts both breadth across multiple disciplines — demand gen, events, performance marketing, content — and depth in each. She works closely with sales and other functions to ensure alignment at all stages. And best of all, she’s an incredible human who cares deeply about her work and those that she works with.
Accelerated Analytics
CEO
Louise created a marketing strategy for us that clearly paved the way for us to dial in on our target audience and get more from our marketing. We have had marketers in the past but no one with as much experience as Louise. It was refreshing to be able to hand over the reins, so that I could focus on other areas of the business.
Sprout.ai
CEO
Thank you for all you have done. In a short period, you transformed our marketing through quite a few hefty projects and we already see the results!
Beauhurst
CEO
Louise ran marketing at Beauhurst for 8 months. During her time it felt like she was part of the team. She fully embedded herself within the business, taking full ownership developing and execution.
Klaviyo
Paid Search Manager
I had the pleasure of working with Louise! She is an incredible marketer with incredible insights, ideas and strategies to make any business grow.
Want a fractional CMO who ties AI to revenue?
We’ll have a short qualifying call, scope the engagement, and if it’s a fit, we’ll book you in.