Develop a marketing strategy that meets your commercial goals — and use AI to get there faster.
Marketing Strategy and AI Guidance for B2B SaaS
Marketing leaders I've worked with
You're doing "stuff", but you can't tell what's actually moving the needle.
Marketing is busy executing, but you don’t really know what’s working. You might have more money to spend, or perhaps you need to pull back.
But honestly, you don’t know where that would be. You just want a a clear strategy and a more predictable growth engine
You don't have clear metrics to measure marketing's impact.
There seem to be a million different metrics marketing is tracking (Traffic, ROI, CPC, Impressions, Open rates), but nothing that gives you a straight answer on commercial outcomes. You want to understand marketing’s real impact, so you can make the right decisions.
You know you need to utilise AI better, but you're not sure where to start.
Sales and Marketing are experimenting with AI in silos, with no centralised processes in place. Teams are using AI chat to draft emails, write blogs and post on LinkedIn. But you know you’re barely scratching the surface. You want a clear pathway built for your team, with measurable business impact.
In just 90 days, working with Codi you’ll get:
- A marketing strategy tied to commercial goal
- A prioritised AI Marketing Roadmap, mapped to your existing processes, and tech stack.
- AI marketing automations up and running
- Support and training in AI for B2B Marketing for your Marketing team
How we work
🧭 Marketing Audit & Strategy
Get clear on your marketing strategy, aligned to your commercial goals.
🗺️ Marketing AI Roadmap & Prioritisation
Know what AI workflows you want to build and when, all mapped to your existing marketing processes and tech stack.
🛠️ Marketing AI Build
Build the AI workflows alongside your marketer. Up skill your team on AI at the same time.
It's time to reimagine Marketing with AI
- Only 7% of marketing teams have embedded AI in ways that deliver measurable business results — Gartner 2026
- 35–45% productivity gains on routine tasks for marketing teams using AI — Salesforce State of Marketing 2025
- 5–15% revenue uplift in marketing functions operationalising generative AI — McKinsey, State of AI 2024
The teams that move in the next 12 months own the next two years.
SparkLayer
CRO
I wouldn’t hesitate to work with Louise; my only regret was not doing it sooner. We ended up hiring a full-time Head of Marketing because Louise helped prove the value of so many initiatives here.
Sprout.ai
VP of Sales
We cannot thank you enough for the work you have achieved with us here at Sprout.ai. It has been nothing short of incredible.
Beauhurst
Marketer
Louise is incredibly supportive and takes the time to understand each team member’s strengths. Her unwavering guidance and support creates a positive and collaborative environment for the team.
AMPLYFI
CEO
We worked with Louise to help us get clear on our G2M and to kick off our marketing efforts, providing a solid foundation for future growth.
Klaviyo
VP of Sales
Louise is by far one of the most skilled marketers I’ve ever worked with. Her expertise boasts both breadth across multiple disciplines — demand gen, events, performance marketing, content — and depth in each. She works closely with sales and other functions to ensure alignment at all stages. And best of all, she’s an incredible human who cares deeply about her work and those that she works with.
Accelerated Analytics
CEO
Louise created a marketing strategy for us that clearly paved the way for us to dial in on our target audience and get more from our marketing. We have had marketers in the past but no one with as much experience as Louise. It was refreshing to be able to hand over the reins, so that I could focus on other areas of the business.
Sprout.ai
CEO
Thank you for all you have done. In a short period, you transformed our marketing through quite a few hefty projects and we already see the results!
Beauhurst
CEO
Louise ran marketing at Beauhurst for 8 months. During her time it felt like she was part of the team. She fully embedded herself within the business, taking full ownership developing and execution.
Klaviyo
Paid Search Manager
I had the pleasure of working with Louise! She is an incredible marketer with incredible insights, ideas and strategies to make any business grow.
Want to get clear on your marketing strategy or how to embed AI in your marketing function?
We’ll have a short qualifying call, scope the engagement, and if it’s a fit, we’ll book you in.