I’m Louise. I’ve spent 16 years building B2B marketing functions, including SaaS unicorn Klaviyo, where I was the first hire in Europe. For the last four years I’ve been a fractional CMO and worked with dozens of B2B companies, to tie marketing to commercial outcomes, and embed AI while we’re at it.
About Louise
What is a "AI CMO"
Search “AI CMO” and you’ll mostly find software. Tools promising to replace your marketing leader with a dashboard. Snore.
I’m a real, human CMO. Who also happens to be really good with AI.
Most AI consultants don’t understand marketing, and most fractional CMO aren’t deep in AI. I’m both: 16 years of B2B marketing leadership across dozens of companies.
A bit more about me
I spent 16 years building B2B marketing functions from the inside, including at Klaviyo, where I was the first hire in Europe.
In 2022 I set up Codi as the first fractional B2B marketing agency for SaaS. I acted as CMO and built a team of specialists who worked alongside our clients.
Then the need changed. Most of the companies we worked with already had marketers. What they didn’t have was strategic clarity, or anyone senior tying marketing back to the commercial numbers. At the same time AI arrived properly, and it became obvious that the teams who worked out how to use it well would pull away from the ones who didn’t.
So Codi changed too. Today I work as a fractional CMO to dozens of B2B founders and leaders: building the strategy, tying it to commercial goals, adopting AI to support them on that journey.
Experienced AI Marketer
I’ve been working in AI, and marketing AI products, for five years. Long before it became cool.
The companies I’ve marketed for have built AI that has:
- Supported the White House in counter-terror risk efforts
- Helped Bank of America fight fraud
- Helped American Airlines predict maintenance issues before they happened
- Helped insurers process claims in minutes rather than months, so people weren’t left homeless after the LA fires
- Created some of the first ever commercial agents
And honestly, I just love AI and technology
Anyone who knows me well will know I genuinely geek out about technology.
I was playing with Claude Code when my baby was 12 weeks old. Not every waking hour, but everyone of her sleeping hours. Since then I’ve automated my own nutrition, weaning plans, shopping, travel, and a good chunk of my business.
I run my own agentic AI team every day. I don’t just advise on this. I literally run my life on it too.
Why did you name it Codi?
Codi is Welsh. It means to build, to rise, to lift, to create.
That is the job: helping B2B businesses grow, and lifting the marketers inside them along the way. It suits the AI-native version of Codi even better than it suited the original.
How can you work with Louise at Codi?
- Fractional CMO — senior marketing leadership and strategy, tied to your commercial goals
- AI Marketing Build — an agentic AI marketing team built inside your business in 90 days
- AI Power Hour — a focused session to find where AI genuinely fits
- Team AI training — practical, hands-on, tied to commercial outcomes
- Speaking — podcasts and events