About Codi

We’re on a mission to replace scattergun marketing with data-driven approaches that help start-ups scale faster and punch above their weight.

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Let’s get to know each other

Hi, we’re Codi. A team of B2B SaaS marketing experts who have been where you are: trying to grow a SaaS business through marketing. Up against ambitious goals and without a bottomless budget.

Historically, start-ups have been forced to choose between hiring a CMO for strategic direction or a junior marketer to roll their sleeves up and ‘get stuff done’. 

We believe the current marketing model for start-ups is broken. And we’re on a mission to change that.

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Your marketing guinea pig

As a B2B fractional marketing team, we slot seamlessly into your existing team to provide the expertise and functionality of the best in-house marketing department.

Our goal isn’t that you stay with us forever. Instead, we help you build strong foundations for success and identify your marketing growth levers based on our expert knowledge of what works. 

Plus, we’ll even hire our replacement, when the time comes.

Working with Codi

Get started with Codi

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Whether you need full-time support or to plug a resource gap, our flexible fractional model offers a fully comprehensive marketing solution that can be ramped up or down, when required.

Meet our founder

Image of Louise Read, founder of Codi Marketing

Louise has spent over 14 years scaling B2B SaaS companies through marketing taking multiple businesses from Seed to IPO.

Having been in the shoes of everyone from a Marketing Manager to a CMO and now a founder, she realised that acquiring both the experience to build a go-to-market strategy and the resources to execute against it is near impossible for SaaS start-ups.

That’s why she started Codi: To deliver the marketing expertise, experience and execution capabilities B2B SaaS start-ups need to grow.

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Values you can trust

Find out what we’re made of. Take a look at how we’re building our business and the values you can expect when you work with Codi.

 

Radical honesty

We are straight-talkers and always communicate with honesty. That means won’t shy away from hard conversations that will ultimately make your marketing better.

We're part of the team

We work as an extension of our partner’s team, and are also always looking to make our internal environment as collaborative as possible.

B2B experts

We are all B2B marketing experts, on-hand to help founders implement smart marketing tactics and steer their start-up in the right direction.

Owners

We’re the people who get stuff done. We are natural owners who relish responsibility.

Changing B2B marketing

We’re community-focused driven by a desire to change B2B marketing for good. That’s why we set up the B2B marketing community.

The B2B Marketing Community

It’s time to change B2B marketing for the better. That’s why we’ve created the B2B Marketing Community.

The go-to space for B2B marketers when they’re asked to do too much with too little. We help the overworked and under-resourced overcome impossible expectations with practical tips and support from likeminded marketers.

Sound like you? Join us on LinkedIn or follow along on TikTok.

Join the community

Get more from your marketing

We help B2B start-ups operate above their station by facilitating them with access to best-in-class marketing expertise. Get in touch to discover how Codi could help your business.