B2B SaaS Email Marketing Expertise

Build trust in your brand, nurture leads at scale and reap the rewards of B2B’s most effective marketing channel with help from Codi’s email marketing experts.

From choosing the right tech, building a quality subscriber list, creating automated sequences and even lead scoring – we have the skills to get you started.

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The ultimate trust-building tool

Deliver valuable content straight to your prospect’s inbox and position yourself as a trusted provider in your industry.

We help you build brand awareness, trust and credibility through the creation of high-quality content, ensuring you stay front of mind as they explore their options.

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Nurture leads at scale

For B2B SaaS businesses, the buying journey is rarely linear. But email marketing continues to engage these leads.

From welcome series emails to win back campaigns and onboarding checklists, we move prospects further down the funnel towards becoming a paying customer.

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Secure more demos

Only a small portion of your prospective customers will be in the market for a solution at any given time.

Leveraging automated email sequences, triggered off the back of specific buying signals, we ensure your demo is the one they see when they’re ready to buy.

Top-tier support from Codi’s email marketing experts

From choosing the right tech, building a quality subscriber list, sending frequent campaigns and even lead scoring – Codi can help with it all.

Martech support & implementation

Codi helps you invest in the right email marketing software and takes care of the set-up.

Custom email templates

Wow prospects with eye-catching, branded templates created by Codi’s expert graphic designers.

Build your email lists

Grow your subscriber base through targeted lead capturing.

Audience segmentation

Categorise email lists into persona groups determined by key criteria to drive conversion.

Newsletter creation

Keep your business front of mind with monthly newsletters created by Codi’s email marketing and content specialists.

Automated lead nurture

Move leads further towards a purchase decision. with automated email flows like a welcome series.

A/B testing

Experiment with messaging, gain clearer insights into customer behaviour and convert leads into customers with targeted A/B testing.

Industry benchmarking

Understand your email marketing performance and optimise strategies for better results with industry benchmarking.

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A fully integrated SaaS marketing strategy

Email marketing is an important piece of your wider marketing puzzle – and Codi can help you figure out where it fits into your broader marketing strategy.

Depending on your business needs, we take responsibility for developing your full marketing strategy and all the execution channels you need, or slot in alongside your existing marketers to offer expertise across a specific channel (like email marketing).

SaaS marketing strategy services

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B2B SaaS email marketing guide

For a deep dive into the seriously good opportunities email marketing offers SaaS start-ups, try our blog. Learn why every business needs B2B’s most effective marketing channel, and discover handy tips to help get you started.

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Need some support with your SaaS email marketing strategy? Get in touch to discuss how Codi can support your goals and business growth.