B2B SaaS Product Marketing Services

When competition is fierce, there’s little room for ambiguity when communicating the unique value of your product.

That’s why we help B2B start-ups craft a crystal-clear value proposition, position their product in the market and set themselves up for long-term growth with standout SaaS product marketing strategies.

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Build a compelling value proposition

In those early stages where functionality is in flux, communicating your value clearly and succinctly is easier said than done (quite literally).

Drawing on years of experience working with series A and B start-ups, we help you ditch the waffle and craft a killer value proposition guaranteed to grab your customer’s attention in a crowded market.

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Speak the same language 

CEO, CTO and sales team all saying different things? Whether you’re articulating benefits differently, or struggling to articulate them at all, we’ve got you covered. 

Codi’s content specialists create and update digital assets with consistent product messaging to ensure company-wide alignment when talking to prospective customers.

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Expert-led positioning workshop

At the heart of our product marketing service is our positioning workshop. This session, hosted by Codi’s product marketing specialists, is a deep-dive into your customer personas, industry verticals and services. 

We extract the unique value of your SaaS product and use the learnings to form the foundation of your go-to-market strategy.

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Let’s unlock your product’s full potential

Gain a deeper understanding of your product’s value and expertly communicate that to your target market with Codi’s fractional team of product marketing experts. Take a look at how we could help…

 

Interviews with key stakeholders

We sit down with your key stakeholders to discover how they see your product through their lens.

Value proposition workshop

An interactive session with key stakeholders to refine your value proposition for each of your customer personas, industry verticals and offerings.

Full positioning canvas

We deliver a detailed positioning canvas that encompasses your headline statement, boilerplates and description of persona-specific benefits.

Asset creation and updates

We’ll update or create your pitching deck, one-pagers and website with the new messaging, so you don’t have to.

Ready to cut through the noise?

Speak to an expert

At Codi, SaaS product marketing is our bread and butter. Need help positioning your product in a crowded market? Let’s get you set up for sustainable, long-term growth.

 

VP of Sales: Sprout.ai

We cannot thank you enough for the work you have achieved with us here at Sprout.ai. It has been nothing short of incredible and given me a newfound belief in marketing and its true value.

CEO: Amplify

We worked with Codi to help us get clear on our G2M and to kick off our marketing efforts, providing a solid foundation for future growth.

Founder: Morale App

Codi Marketing came on board in the early stages after we had just launched our app to market. With a lean team, we were looking for a partner that could provide strategic marketing expertise and support us on execution.

CEO: Accelerated Analytics

We started working with the team at Codi to refine our existing audience to focus on one specific industry, manage a brand refresh and revamp our website. Following an initial marketing audit, Codi Marketing created a marketing strategy for us that clearly paved the way for us to dial in on our target audience and get more from our marketing. We have had marketers in the past but no one with as much experience as the team at Codi. It was refreshing to be able to hand over the reins, so that I could focus on other areas of the business.

CEO: Series A SaaS organisation

Codi are flexible and responsive to our needs and always able to keep up with the breakneck speed we’re moving at. After several disappointing engagements with freelancers, we’ve finally found a team that we trust to help us scale our marketing operations.

Website Manager: Beauhurst

Louise is incredibly supportive, takes the time to understand each team member’s strengths and provides a plan for their professional development. Her unwavering guidance and support creates a positive and collaborative environment for the team. Working under Louise’s leadership is very rewarding as she fosters growth and success within the team.

CEO: Cybersecurity software organisation

We feel like we’re building a lethal marketing team with Codi. They’re quickly becoming experts in the nuances of our product and industry and this is translating into the quality of the content and communications we’re putting out

VP Operations: SaaS start-up

Working with the team at Codi is completely different to working with a classic marketing agency. They’re not billing by the hour and saying ‘that isn’t our job’ – They truly muck in and work alongside the team to successfully grow the business