B2B SaaS Marketing Strategy

Swap scattergun marketing approaches for a robust B2B marketing strategy designed to drive revenue and grow your SaaS start-up.

Experienced B2B Marketing experts will develop an aligned, impactful go-to-market strategy that delivers against your specific business goals.

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Flexible strategic support and execution services

Whether you’re looking for ad hoc consultancy or an all-in-one strategy and execution solution, Codi has you covered.

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CMO consultancy services

We offer CMO-level strategic consultancy and revenue & metrics support, on an ‘as needed’ basis. Use Codi to design a bespoke go-to-market plan for your SaaS business, without the long-term commitment.

Speak to a CMO

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The ‘design and do’ combo

The go-to choice for under-resourced start-ups, we design your strategy and implement it too. Our SaaS marketing experts slot in alongside your existing team to provide extra manpower to turn your strategy into tangible results.

Working with Codi

“The absence of a clearly defined go-to-market strategy is the single biggest reason businesses do not see progress from their marketing efforts.”

Louise Read, Codi’s Founder and CEO

Get your strategy

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Break the cycle

All too often start-ups favour the ‘have-a-go approach’ to marketing. They place their bets, invest in areas that fail to generate revenue and feed a self-perpetuating cycle of frustration with marketing efforts.

Sound familiar? Codi can help get your growth goals back on track. Start scaling your start-up today with a full-funnel marketing strategy designed by SaaS experts.

Speak to an expert

What to expect from a go-to-market strategy built by Codi:

Onboarding Interviews

We sit down with your key stakeholders to understand the existing marketing strategy, performance and define the challenge.

In-Depth Marketing Audit

Codi conducts a thorough investigation of your current marketing performance by channel to see what is and isn’t working.

Competitor Analysis

Receive in-depth competitor intelligence and critical industry benchmarks to measure performance and help you get ahead.

Marketing Goals & KPIs

We identify core marketing goals and quarterly KPIs that align directly with your wider business goals.

Marketing Tactic Matrix

We provide a full marketing channel and tactic matrix with suggested budget allocation suggestions to support KPIs.

Roadmap to Success

Define specific project timelines and receive a complete marketing roadmap to ensure you reach your revenue goals without delay.

Board Reports & Decks

We help you communicate the value of your marketing with expertly crafted board reports and investor decks.

Delivery Workshop

Once completed, we host an interactive session to present your custom strategy and ensure alignment across the business.

Trusted by leading SaaS brands

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Get your marketing engine running smoothly

Your strategy should be as unique as your business. That’s why we kick off all our partnerships with a full marketing audit.

Think of us like your personalised team of car mechanics performing an MOT on your marketing function. We really get under the hood of your current marketing efforts to see what’s driving revenue, uncover problem areas and identify where to spend your resources.

Start your audit

It’s time to ditch scattergun marketing

Start seeing results from your marketing with CMO-level strategic direction and execution services by Codi.