Senior marketing leadership tied to your commercial goals, without the cost of a full-time hire. Your fractional CMO audits what’s working, builds the strategy, leads delivery, and brings AI in to get there faster.
Fractional CMO for B2B
What is a fractional CMO?
A fractional CMO is an experienced Chief Marketing Officer who leads your marketing part-time, for a fraction of the cost of a full-time hire.
Louise has more than 16 years of B2B experience and has built marketing strategies for 20+ high-growth companies. Whether you need a fractional CMO, a fractional marketing director, or a marketing strategy consultant to get marketing aligned to your commercial goals, with AI applied properly, Codi has you covered.
How it works
Evaluate your existing marketing engine (if you have one)
Your strategy should be as unique as your business — which is why every engagement kicks off with a full marketing audit.
Think of it as an MOT on your marketing function. We get under the hood of what you’re doing today, identify what’s actually driving revenue, surface the problem areas, and pinpoint where your resources need to go next. If you don’t have a marketing engine in place yet, this is where we map out what you’ll need.
Get clear on your audience, positioning and competition
Strategy starts with knowing who you’re for, what you stand for, and who else is competing for your buyer’s attention. We define (or refine) your ICP and key personas, sharpen your positioning and messaging, and audit the competitive landscape. You’ll come out with a clear picture of where you can win, what to say, and who to say it to.
Develop the strategy, then lead the delivery
With the foundations in place, we build the strategy: marketing goals tied to your commercial targets, quarterly KPIs to track them, and a tactical roadmap across channels. Then, as your fractional CMO, Louise can lead the delivery and bring AI in to move faster. You get a 12-month plan with clear timelines, budget allocation, and the metrics that show impact.
“The absence of a clearly defined go-to-market strategy is the single biggest reason businesses do not see progress from their marketing efforts.”
Louise Read, Fractional CMO, Codi
What you'll get with Codi's fractional CMO services
- Audience analysis and ICP development
- Positioning analysis and messaging
- Competitor analysis
- Marketing audit (channel by channel)
- Marketing goals and quarterly KPIs aligned to business goals
- Marketing tactic matrix
- 12-month roadmap with timelines
- A view on where AI adds the most value across your marketing
- Delivery workshop, and ongoing leadership if you want it
What to expect from a go-to-market strategy built by Codi:
Trusted by leading SaaS brands
Who we work with
- Typically we are brought in by the CRO, VP of Sales, founder or CEO
- B2B companies, in SaaS and beyond
- Usually with ARR between £1–25M Optional line: If you have been searching for a B2B marketing consultant or a fractional marketing director, this is that, with senior CMO experience and AI built in.
It’s time to get clear on your marketing
Start seeing revenue from your marketing, with a fractional CMO who owns the number.