SaaS marketing resources.

Looking for a New Year’s resolution with real business value? Hit the ground running in 2025 with digital marketing audit in Q1.

Personal branding on LinkedIn is no longer a ‘nice to have’. Get started with top tips from Codi’s resident LinkedIn expert, Mischa Collins.

Build a stellar SaaS product marketing strategy, clearly communicate your product’s value and cut through the noise with our go-to guide.

Looking for high-level expertise on a flexible basis? We explore the best fractional teams specialising in HR, sales, marketing and more.

Join Codi’s CMO and Founder, Louise, as she reveals the core components of a killer go-to-market strategy for Series A and B SaaS start-ups.

Today we’re celebrating fellow female marketing agency founders by increasing their visibility and connecting our networks to more inspiring female entrepreneurs out there.

Looking for the creme-de-la-creme of UK marketing expertise? Check out our handpicked list of the best marketing experts from across the country.

Goblins, ghouls and  ‘unicorn marketers’. This Halloween we explore the truly terrifying expectations of marketers today and discuss why the current model is broken.

Knowing where to begin with B2B SaaS email marketing can be tricky. Discover the 7 key strategies for effective SaaS email marketing to get you going.

We explain how B2B SaaS businesses can make Google Ads work for them

Time to talk money. Uncover the answers to all your budget-related questions here.

We breakdown the main options available when you’re looking to outsource your marketing, so you can choose the best growth partner for your business.

In a conversation with our resident content and SEO marketer, where explore the SEO tactics you need to be focussing on when you’re just getting started with B2B SaaS SEO.

So you want to ramp up your marketing efforts for your B2B SaaS business and are looking for an agency to help. Choosing the right one is so important in

Your website is crucial for getting demos booked as a SaaS business. But how do you know if it’s doing the right things? Check out how to get the most

Choosing a B2B marketing agency is a big decision. There’s a lot to think about when it comes to weighing up what to look for, or if you even need

What does 2023 have in store for us? The economic situation means there is no doubt that budgets and resources across the board will be tight. Despite this there is

The SaaS business model is compelling – recurring revenue that is highly scalable and highly profitable. But, if you want to supercharge growth and build ARR, you need a marketing

Our Founder Louise Read shared her thoughts with the Daily Mail UK amid a large layoff at Twitter by Elon Musk. Read the full article online.

In celebration of International Women’s Day Louise Read, Founder of SaaS MRKTING shared her predictions with TechRound on how the tech industry can better support women.

Our Founder Louise Read shared her thoughts with ComputerWeekly.com on tech layoffs and what this means for specialist marketing talent. Spoiler alert – it’s positive.