Senior marketing leadership tied to your commercial goals, without the cost of a full-time hire. Your fractional CMO audits what’s working, builds the strategy, leads delivery, and brings AI in to get there faster.
Fractional CMO for B2B
What is a fractional CMO?
A fractional CMO is an experienced Chief Marketing Officer who leads your marketing part-time, for a fraction of the cost of a full-time hire.
Louise has more than 16 years of B2B experience and has built marketing strategies for 20+ high-growth companies. Whether you need a fractional CMO, a fractional marketing director, or a marketing strategy consultant to get marketing aligned to your commercial goals, with AI applied properly, Codi has you covered.
How it works
Evaluate your existing marketing engine (if you have one)
Your strategy should be as unique as your business — which is why every engagement kicks off with a full marketing audit.
Think of it as an MOT on your marketing function. We get under the hood of what you’re doing today, identify what’s actually driving revenue, surface the problem areas, and pinpoint where your resources need to go next. If you don’t have a marketing engine in place yet, this is where we map out what you’ll need.
Get clear on your audience, positioning and competition
Strategy starts with knowing who you’re for, what you stand for, and who else is competing for your buyer’s attention. We define (or refine) your ICP and key personas, sharpen your positioning and messaging, and audit the competitive landscape. You’ll come out with a clear picture of where you can win, what to say, and who to say it to.
Develop the strategy, then lead the delivery
With the foundations in place, we build the strategy: marketing goals tied to your commercial targets, quarterly KPIs to track them, and a tactical roadmap across channels. Then, as your fractional CMO, Louise can lead the delivery and bring AI in to move faster. You get a 12-month plan with clear timelines, budget allocation, and the metrics that show impact.
“The absence of a clearly defined go-to-market strategy is the single biggest reason businesses do not see progress from their marketing efforts.”
Louise Read, Fractional CMO, Codi
What you'll get with Codi's fractional CMO services
- Audience analysis and ICP development
- Positioning analysis and messaging
- Competitor analysis
- Marketing audit (channel by channel)
- Marketing goals and quarterly KPIs aligned to business goals
- Marketing tactic matrix
- 12-month roadmap with timelines
- A view on where AI adds the most value across your marketing
- Delivery workshop, and ongoing leadership if you want it
What to expect from a go-to-market strategy built by Codi:
Trusted by leading SaaS brands
Who we work with
- Typically we are brought in by the CRO, VP of Sales, founder or CEO
- B2B companies, in SaaS and beyond
- Usually with ARR between £1–25M Optional line: If you have been searching for a B2B marketing consultant or a fractional marketing director, this is that, with senior CMO experience and AI built in.
Frequently asked questions: Fractional CMO
A fractional CMO is an experienced Marketer who leads your marketing part-time, on a retainer, for a fraction of the cost of a full-time hire. You get someone senior who owns the plan and the commercial number, without the salary, the equity or the permanent headcount. It’s a great option for early stage businesses who can’t justify a marketing leader on the payroll yet but want to set up strong foundations for the future.
A fractional CMO sets your marketing strategy, ties it to your commercial goals, and makes sure marketing is driving pipeline and revenue rather than just activity. Typically an engagement would start with a marketing audit to understand your existing marketing and what’s working, followed by a plan, budget and allocated resources. The fractional CMO will then also help you execute the plan. Unlike a consultant who just gives you a strategy and goes.
A fractional CMO in the UK typically costs between £750 and £1,400 a day, and published 2026 benchmarks put the average for SME and scale-up work at around £1,000. I charge £800 a day. That sits below the average on purpose. I use AI to do the work in a fraction of the time it used to take, and I’d rather pass that saving on than charge you for hours the job no longer needs. You get the same 16 years of B2B leadership either way.
The usual triggers for hiring a Fractional CMO: marketing’s busy but nothing ties back to revenue, you’ve got a capable junior marketer who needs direction rather than more work, you’ve inherited marketing and aren’t sure what to measure, a full-time CMO can’t be justified at your stage, or you’re about to spend serious money on growth and want the plan right first.
A fractional AI CMO is a fractional CMO who’s genuinely fluent in AI and uses it to deliver the same senior leadership faster and for less. Most fractional CMOs will advise you on strategy but have never built anything with AI. Most AI consultants have never owned marketing or carried a revenue number in their lives. I’ve done both: 16 years of B2B marketing leadership, 20+ marketing strategies built for high-growth companies, and AI pointed at commercial outcomes rather than hours saved.
It’s time to get clear on your marketing
Start seeing revenue from your marketing, with a fractional CMO who owns the number.