Looking for high-level expertise on a flexible basis? We explore the best fractional teams specialising in HR, sales, marketing and more.
A-listers: Our pick of the top fractional teams by department
It’s no surprise that fractional teams are on the rise. Offering brands the chance to tap into specialised expertise without the risk of hiring full-time staff on a permanent basis, these teams allow companies to pay for what they need, when they need it.
Whether it’s HR, sales, marketing, technology or finance, the fractional model enables businesses to quickly assemble project-specific teams and access a wide range of skill sets on an ‘as-needed’ basis. This can be a particular god-send for start-ups lacking the budget to build large, in-house teams with the same level of expert knowledge.
Another major selling point of fractional teams is their ability to seamlessly integrate with and support existing internal departments. Let’s say you have a junior marketer who lacks the high-level strategic insights needed to drive revenue and position your brand effectively in your given market. Your business may consider hiring a fractional marketing team like Codi to both develop your go-to-market strategy as well as to support the marketer with the execution of the plan.
Convinced yet? You soon will be. Discover our list of the top fractional teams, by department, providing businesses of all sizes with on-demand talent to help achieve their business goals, without the overhead costs of full-time hire.
Fractional CFOs
CFO Selections
Best for: Award-winning CFO & controller services
CFO Selections bring the best senior financial and accounting talent to your business. Whether you need a part-time resource, an interim consultant, project staffing, or a permanent placement, they provide the right solution at the right time.
CFO Selections is a classed as a professional services firm offering scalable, customised solutions from strategy and leadership through exacting project execution.
With a comprehensive blend of interim executives, financial consulting, project staffing and executive search, CFO offers a ‘hands-on’ approach and ensures you pay for only what you need.
Preferred CFO
Best for: Businesses looking for both fractional CFO and HR services
Preferred CFO provides outsourced CFO & Controller services to companies seeking to elevate financial strategy, overcome challenges, maximise profits & accelerate growth. Preferred CFO’s outsourced CFOs & controllers have decades of experience developing successful financial strategies and are highly experienced working with organisations of all sizes, industries, and stages.
In addition to financial services, Preferred CFO also offers outsourced HR services that optimise employee performance and satisfaction in alignment with financial strategy.
Fractional marketing teams
Codi: B2B SaaS marketing experts
Best for: Full-service fractional marketing team offering both strategy and execution
Who we serve: B2B SaaS series A and B start-ups
Codi is a complete fractional marketing team of B2B SaaS experts who have each where you are: trying to grow a SaaS business through marketing, without a bottomless budget and against ambitious goals.
Founders often get stuck between hiring a CMO for strategic direction and experience or hiring a Marketing Manager to roll their sleeves up and start executing marketing campaigns. We believe your vision deserves the best of both worlds.
Offering all the expertise, passion and diligence of the best in-house marketing team, without having to compromise between strategy and execution or blow your marketing budget on both.
Female-owned, Codi is led by founder and CMO Louise Read who has no less than 13 years’ experience scaling SaaS companies and building highly effective go-to-market strategies for global businesses.
Having supported the likes of AMPLYFI, Beauhurst, Sprout.ai, Accelerated Analytics, Morale and more, unlike traditional agencies Codi offers clients the flexibility to ramp-up or down their marketing efforts, positioning themselves as a long-term growth partner.
Get in touch today to learn more about how we can help your business grow.
Fractional sales
Sales Xceleration
Best for: Companies looking to build and scale their sales operations
Sɑles Xceleration help their clients to build more sales through their ‘Certified Sales Operating Management System’ and guidance from outsourced VPs of Sales. Their system, meticulously crɑfted from sales best practices, is a proven model designed to elevɑte sales performance through the core elements of strategy, process, and execution.
They also provide highly experienced certified sales leaders who specialise in crɑfting sales growth plans tailored to your company’s unique needs.
Fractional CEO & MDs
Boardroom Advisors
Best for: Part-time C-suite hire from as little as one day per quarter
Providing part-time CEOs, MDs, non-executive Directors, Chairmen and paid mentors for scale-ups and SMEs, Boardroom Advisors become part of your team, providing you with consulting, direction, and strategy at a fraction of the cost of a full-time hire.
Services are available from one day per quarter and almost immediately, with no recruitment fees, no long term commitments and interchangeable personnel as your needs change. You can scale up or down your advisory as needed.
Boardroom Advisors are perfect for scale-ups, small family businesses and SMEs – and their talent pool consists of some of the most experienced advisors in the UK.
Fractional HR Managers
Bambee
Best for: Small businesses in need of support with compliance, policy development, and employee relations.
Bambee turns HR on autopilot for small businesses. Crafted and designed specifically for SMEs, Bambee helps resolve critical HR issues before and after they arise. Their automation technology, combined with a dedicated HR Manager, streamlines traditional HR workflows to automate and guide the fundamentals of good HR Practice.
Fractional CTOs
Hapy
Best for: Fractional CTOs on an as-needed basis
If you need a fresh tech strategy, quick technical help, or part time CTO level support Hapy is your go-to option. Hapy helps businesses to unlock expert guidance and leadership tailored to their needs, without the hassle of hiring a full-time CTO.
Helping founders to bridge the gap in tour tech knowledge, Happy provides the expertise needed to navigate complex technical challenges and propel businesses forward.
CTO on Demand
Best for: Start-ups and growth-stage companies looking for interim CTOs
CTO on Demand is a flexible, subscription-based service that provides businesses with access to experienced Chief Technology Officers. Their CTOs offer strategic technology leadership and guidance to help businesses achieve their goals.
Fractional legal services
LawFlex
Best for: Flexible legal counsel and on-demand lawyers
LawFlex is a network of over 1,700 top lawyers providing world-class legal services to law firms, financial institutions, large corporations and startups on a flexible basis.
The LawFlex model allows businesses to access top lawyers from across the globe without the large overheads of traditional law firms, providing solutions in 18 languages and 24 jurisdictions around the world. LawFlex has been ranked by Chambers and Partners for the past 3 consecutive years as a tier 1 new law company – on a global scale.
Learn more about Codi’s fractional marketing team
What is a fractional marketing team?
Fractional marketing is a relatively new term in the outsourcing space, and an entire fractional marketing team like Codi is an even newer concept. With a fractional marketing team, instead of hiring individual marketers, you’re outsourcing your marketing to a pre-assembled group of experts. This gives you access to a range of different specialisms, assembled to suit your unique business needs, without having to hire multiple marketers or manage numerous individuals.
Depending on the size of your business, your fractional marketing team may take responsibility for developing your full marketing strategy and all of the execution channels you need, or they may slot in alongside your existing marketers to offer fresh perspectives, input and experience across a broader range of marketing tactics.
For Series A and B SaaS businesses, a fractional marketing team is the often best option – you’ll get the most comprehensive level of support and the ability to tap into different specialisms at different stages to support your growth, without having to shell out for multiple freelancers or project-based agency costs.
Why choose a fractional marketing team like Codi?
Top fractional marketing teams offer a wide range of expertise, including CMO level experience, senior marketers and individual specialists, all with the vision and strategic insight to guide your marketing efforts. Unlike agencies or freelancers, fractional marketing teams slot in alongside your existing marketing, product and sales teams as an extension of your business.
Many companies offer fractional CMO services but part-time CMOs typically only provide strategic leadership, leaving the day-to-day handle of execution down to the internal team.
A full fractional team like Codi, on the other hand, offers a fully comprehensive suite of marketing services, encompassing strategy development, day-to-day execution, and offer specialised skills across various marketing disciplines. The all-round best option for outsourced marketing.
