Who are the best marketing experts in the UK?

Looking for the creme-de-la-creme of UK marketing expertise? Check out our handpicked list of the best marketing experts from across the country.





Who are the best marketing experts in the UK?

Finding best-in-class marketing talent to support your business can be challenging. In-house expertise can cost a pretty penny and generalist agencies often have a lot less expertise than they’re leading prospects to believe.  As a result, many founders seek the knowledge of a marketing expert or agency to offer fresh insights into strategy and execution, improve overall marketing effectiveness, stay afloat with the latest trends and fuel business growth. 

The great news is that the UK boasts a vibrant community of marketing experts, each offering valuable insights and innovative strategies to help your business soar.

But marketers are not one-size-fits-all, and choosing someone who understands the specific nuances of your market is fundamental to the success of your marketing efforts. That’s why we’ve reviewed the best of the best and pulled together this exclusive list of the UK’s top marketing experts, broken down by specialism, to save you the hassle. 

Some of the most recognized names in marketing include: 

 

Chloë Thomas: E-Comms Marketing Problem Solver

Best selling Author, International Speaker, and Host of both the award-winning eCommerce MasterPlan and Keep Optimising Podcasts, Chloë is one of the top 24 voices in eCommerce 2024. Her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world. 

Chloë has been in eCommerce since 2003, and has worked client-side, agency-side, and adviser-side. Over the years she’s helped retailers and brands large and small, and she’s now focused on creating content that helps them make better decisions. The one thing she’s always done is solve eCommerce marketing problems.

Follow Chloë on LinkedIn.

 

Louise Read: SaaS Marketing Expert, Fractional CMO & Codi Founder

Louise is a Fractional CMO, Marketing Consultant, Demand Gen Expert, Revenue Driven Marketer & Business Coach working primarily with B2B series A and B start-ups in the SaaS space.

Founder of Codi, Louise set up the UK’s first B2B Fractional Marketing team dedicated to high-growth SaaS businesses. Combining years of experience at the forefront of scaling hugely successful SaaS companies, Louise understands the biggest challenge Series A and B SaaS businesses face is a lack of dedicated marketing expertise.

Louise, and her team at Codi, provide both CMO-level strategy support and execution services to help SaaS start-ups build sustainable foundations and accelerate growth through revenue-attributed marketing. Codi’s has supported the likes of AMPLYFI, Beauhurst, Sprout.ai, Accelerated Analytics and Morale to supercharge their growth through marketing.

Follow Louise on LinkedIn

 

Antonia Wade: Consultancy and B2B Marketing Expert

Antonia Wade is the global CMO of PwC. She was previously CMO at Capita and also led the global and European marketing teams at Thomson Reuters and Refinitiv, and served as Marketing Director at Accenture. Based in London, UK, she sits on the board at ITSMA and Propolis and is a mentor for the Marketing Academy scholarship program. 

A regular conference speaker, she is a judge of numerous marketing awards including the WARC award for B2B marketing effectiveness. She has been ranked by Marketing Week as a Top 100 Marketer.

Follow Antonia on LinkedIn.

 

Jack Shephard: Social Media Marketing Expert & Agency Co-Founder

Jack is Co-Founder and Managing Director at The Social Shepherd, a social-first marketing agency based in Bath, with offices across the UK and the US. His agency recently won Best Large Social Media Agency in the UK for a second consecutive year, after another year of business expansion and team growth. 

The Social Shepherd’s core specialisms lie in social media, paid marketing, creative, influencer marketing and strategy. Some of their clients include Uniqlo, easyJet Holidays, 19 Crimes, Passenger, Premier Inn and more. 

Follow Jack on LinkedIn

 

Theo Louca: Website Design Expert & CEO at Rawww

Theo provides digital and creative marketing to some of the world’s leading companies, helping them to create compelling online websites and mobile experiences. His areas of expertise include branding and identity, online campaign creation, email marketing, website design, mobile, ecommerce, affiliate marketing, press advertising and direct marketing.

Rawww is an independent digital creative agency who craft brand and digital experiences. Some of their specialisms include web design, display advertising, social media marketing, email marketing and user interface design. 

Follow Theo on LinkedIn

 

Daniel Cleaton: Influencer Marketing Expert & Director at Hoopla Marketing

Daniel is a Director at Hoopla Marketing, a leading social media and influencer marketing agency generating mass awareness, sales and leads for ambitious brands across the UK, Dubai and worldwide.

Hoopla was founded in Manchester by a small team of social media and influencer marketing experts with a passion for helping brands dramatically improve their sales and reach their full potential. They specialise in crafting personalised digital marketing campaigns that generate both conversions and meaningful conversations, building online communities and brand advocates. 

Follow Daniel on LinkedIn

 

Helen Southgate: Affiliate Marketing Expert & Chief Global Officer at Acceleration Partners

Helen Southgate is Chief Global Officer at Acceleration Partners, a US-based agency that helps industry-leading brands efficiently grow and refine their marketing partnerships. 

Helen has nearly 20 years experience in the digital marketing sector working for high-growth companies and is one of the leading experts in affiliate marketing. Helen previously served as Managing Director at Affilinet, one of the largest European affiliate marketing networks and on the digital marketing team at Sky PLC. She is currently the Chair of the IAB Performance Marketing Council. 

Follow Helen on LinkedIn

 

Jonathan Emmins: Experiential Marketing Expert & CEO at Amplify

Jonathan is Global CEO and Founder at London-based experiential branding agency, Amplify. Named both ‘Brand Experience Agency of the Decade’ and ‘Global Experience Agency of the Year’, Amplify works with some of the world’s most forward-thinking and progressive brands including; adidas, Airbnb, Google, Netflix, Pinterest, PlayStation, Porsche and Spotify, creating campaigns and experiences that join the dots between people, brands and culture. 

The agency is also the creative mind behind Young Blood, a research platform focused on modern youth culture and worldbuilding, a brand and culture platform that explores how brand building is evolving. Headquartered in London but operating all over the globe, Amplify also has hubs in LA, New York, Paris and Sydney. 

Follow Jonathan on LinkedIn

 

Mark Ritson: Global Branding Expert 

Mark is a marketing professor and consultant known for his no-nonsense approach and insightful commentary on branding and strategy.

With a PhD in Marketing, this professor has also worked as a global brand consultant for numerous high-profile clients including Baxter, Loewe, McKinsey, Subaru, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40. 

Mark also sits on the boards of The Marketing Academy and tech firm Lakeba, writes a weekly column for Marketing Week and has been voted Columnist of the Year at the PPA Press Awards (the highest award for magazine journalism in the UK) no less than 5 times. 

Follow Mark on LinkedIn

 

Codi: SaaS Marketing Experts

Codi is a team of SaaS experts who have been where you are: trying to grow a SaaS business through marketing, without a bottomless budget and against ambitious goals.

Founders often get stuck between hiring a CMO for strategic direction and experience or hiring a Marketing Manager to roll their sleeves up and start executing marketing campaigns. We believe your vision deserves the best of both worlds.

We give you all the expertise, passion and diligence of the best in-house marketing team, without having to compromise between strategy and execution or blow your marketing budget on both. 

Get in touch today to learn more about how we can help your business grow.

 

Discover how Codi could support your growth goals.