Marketing AI Roadmap & Prioritisation

Know where AI will move your marketing — and in what order to build it.

We work with your sales and marketing teams to create a centralised AI Marketing Roadmap that maps your existing processes and tech stack.

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How we think about AI and Marketing

There’s a lot of noise around AI right now, and for many this is pretty scary. We don’t believe AI is going to replace your marketing team.

But we do believe that applying AI strategically to your existing marketing strategy, processes and tech is important.

The problem we see at the moment is that many sales and marketing teams are adopting AI in silos, all building there own workflows. But where we see really value is when organisations create an AI roadmap that helps fulfil their marketing strategy. Particularly in smaller marketing functions.

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Sales & Marketing is experimenting with AI in silos.

One person is building an outbound sequence, another is creating email drafts and another is drafting LinkedIn post. And in some case employees are building the same things!  You’re experimenting with AI but there aren’t any shared workflows, and there definitely isn’t a  centralised plan or a way to measure AI’s impact on the GTM team.

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You want to apply AI strategically

AI should be tied to your strategy, your processes and the tech you already have. Not bolted on.

That starts with a applying it strategically.

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You see AI as tool to help your marketing team

This isn’t about workforce reduction. It’s about giving your marketers leverage — taking the repetitive work off their plate, centralising what can be centralised, and letting them focus on what only they can do.

How it works

Discovery

Workshop with sales + marketing to map your prospect and customer journey. Review of your strategy, goals, current marketing processes, and existing tech stack.

Opportunity mapping

Identify where AI will improve efficiency, increase output, or unlock work you can’t currently do.

Prioritisation

Rank AI workflows by impact × effort against your business priorities. Built collaboratively with your marketer.

Roadmap

Sequenced 3-12 month plan with the recommended starting point — and the business case to back it.

Your roadmap will include

  • Customer journey map annotated with AI opportunities by stage
  • Tech stack assessment — what’s AI-ready, what’s a gap, what to keep using
  • Centralisation opportunities — where work can be standardised across your team to remove silos
  • Prioritised list of AI marketing workflows that support (not replace) your team
  • 3-12 month sequenced AI Marketing roadmap
  • Your marketer is in every session — they shape the plan, so they own and evolve it as your business grows

Ready for a clear AI roadmap?

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Apply for your AI roadmap