Louise will work with you to create a bespoke marketing strategy for your B2B SaaS business, that will be aligned to your commercial goals. Starting with a comprehensive marketing audit to uncover what’s working and what isn’t.
Get clear with a 12-month roadmap and metrics to measure marketing success. Delivered by an experienced fractional CMO.
Louise has more than 16 years B2B SaaS experience, and has created marketing strategies for more than 20 high growth SaaS companies. If you want to get clear on how marketing can have impact aligned to your commercial goals, Codi has you covered.
Your strategy should be as unique as your business — which is why every engagement kicks off with a full marketing audit.
Think of it as an MOT on your marketing function. We get under the hood of what you’re doing today, identify what’s actually driving revenue, surface the problem areas, and pinpoint where your resources need to go next. If you don’t have a marketing engine in place yet, this is where we map out what you’ll need.
Strategy starts with knowing who you’re for, what you stand for, and who else is competing for your buyer’s attention. We define (or refine) your ICP and key personas, sharpen your positioning and messaging, and audit the competitive landscape. You’ll come out with a clear picture of where you can win, what to say, and who to say it to.
With the foundations in place, we build the strategy. We set the marketing goals tied to your commercial targets, define the quarterly KPIs to track them, and build the tactical roadmap across channels. You’ll get a 12-month plan with clear timelines, budget allocation, and the metrics that show impact.
Louise Read, Fractional CMO, Codi
Typically we are invited to help business by the CRO/ VP of Sales or CEO
We work with only B2B SaaS organisation
Typically Series A-B with ARR between £2–25M
Start seeing results from your marketing with CMO-level strategic direction by Codi.