Meet the female marketing agency founders making an impact

Proud to female-owned, Codi celebrates fellow female marketing agency founders by connecting you to the best talent out there.





It’s well documented that investing in female founders has wide-reaching societal benefits. Female entrepreneurs are proven time and time again to outperform their male counterparts, excelling in leadership roles, generating significantly more revenue and creating more jobs in the process.

But you don’t have to convince us. At Codi, we’re proud to be female-owned, and are committed to supporting fellow female founders by increasing visibility, celebrating their successes and connecting our networks to many more inspiring female entrepreneurs out there.

So, with that in mind, we’ve compiled a list of the best female marketing agency founders in the biz, all offering a wealth of expertise in their respective industries:

 

Louise Read: Codi

Best for: All-round B2B marketing support and execution for SaaS businesses 

About Louise:  With over 13 years’ experience scaling SaaS companies, Louise is the founder of the UK’s first B2B Fractional Marketing team dedicated to high-growth SaaS businesses – Codi

Previously, Louise held the position of Marketing Lead at Klaviyo and was responsible for determining and scaling their go-to-market strategy across EMEA and APAC. Having climbed the career ladder from Marketing Assistant to CMO, Louise is also committed to educating the industry on the dangers of hiring and overloading junior marketers to execute all marketing channels. As well as being an advocate for positive change in the hiring process, Louise regularly coaches female SaaS founders and B2B marketers. 

Follow Louise on LinkedIn.

About Codi: Louise, and her team at Codi, understand the biggest challenge Series A and B SaaS businesses face is a lack of dedicated marketing expertise. That’s why Codi provides both CMO-level strategy support and execution services to help SaaS start-ups build sustainable foundations and accelerate growth through revenue-attributed marketing. Having supported the likes of AMPLYFI, Beauhurst, Sprout.ai, Accelerated Analytics, Morale and more, unlike traditional agencies Codi offers clients the flexibility to ramp-up or down their marketing efforts, positioning themselves as a long-term growth partner.

Get started with Codi.

 

Annie Bartley: I Am Female 

Best for: Cutting-edge design and creative direction

About Annie: Annie’s portfolio extends to some of the country’s leading companies, including Unilever, Royal Academy of Arts, Channel 4 and The BBC. Eccentric, bold and passionate, Annie graduated with a first-class degree and began her fulfilling career in graphic design. Her extensive expertise coupled with her passion has led to a loyal bank of clients throughout the years. Despite leading multiple companies over the span of her career, she now focuses on harnessing her knowledge and expertise to build I Am Female as the pioneering female-powered agency.

Follow Annie on LinkedIn.

About I Am Female: IAF is an award-winning, queer-led design and branding agency powered by women. They work with global brands to deliver cutting-edge design, whilst building strong creative partnerships. Their unapologetic energy is translated through everything they do. From expert designs and creative vision to their industry-renowned methodologies, I Am Female uses the power of passion to help brands tell their stories in daring and innovative ways.

Visit their website.

 

Malin Cunningham: Hattrick 

Best for: B2B Marcomms and PR that unlocks green economy potential 

About Malin: Malin is Founder and Managing Director of Hattrick – a certified B Corp, marcomms and PR agency. As well as being a Carbon Literacy Board Trustee and certified trainer, Malin is a passionate sustainability and positive climate change commentator, coach, and speaker.

Follow Malin on LinkedIn.

About Hattrick:  Balancing profit with purpose, Hattrick is Manchester’s first female-founded marcomms and PR agency to gain B-Corp status. Hattrick helps B2B businesses unlock opportunities in the green economy and make sense of ‘sustainability’ with their accredited Net Zero masterclass for sales and marketing teams. Some of their other key services include PR, thought leadership and accredited Carbon Literacy training. 

Visit their website.

 

Nicole van Zanten: ICUC Social

Best for: Around-the-clock social media management services

About Nicole: As the Co-President and Chief Growth Officer at ICUC, Nicole has over 15 years of experience in online and social media marketing, public relations and event management, working with clients across various industries and regions. Her mission is to create, scale, and optimise teams that drive growth and deliver results, while fostering a culture of collaboration, learning, and excellence. 

Follow Nicole on LinkedIn.

About ICUC: ICUC is a social media management services company delivering content moderation, community management, strategy, and social listening services. With a team of over 350+ multilingual specialists, ICUC provides social customer care solutions to various industry-leading global clients 24/7, 365. Minimising risk, building customer loyalty, and maximising insight through a combination of technology and human-powered solutions, ICUC is a scalable, reliable, and “always on” 24×7 solution. 

Visit their website.

 

Gemma Thirsk: That’s Her Business

Best for: Website design for female entrepreneurs

About Gemma: As a child, Gemma created magazines for her family to read and actively chose to do anything she was told girls ‘shouldn’t’ do. She secured her first role in graphic design in 2014 as a Junior and worked up to Studio Team Leader before leaving for a year abroad, funded by freelancing. In November 2019, she founded That’s Her Business, bringing together a collective of female entrepreneurs to help fellow female service providers feel confident in how their business looks online through branding services.

Follow Gemma on LinkedIn.

About That’s Her Business: That’s Her Business helps female entrepreneurs to build and launch their website and brand and start booking clients in 8 weeks. That’s Her Business was born in 2019, to empower women and support them during their self-employment journey. They are a collaboration of award-winning female business owners, pooling their skills and resources to help other women do the same. 

Visit their website.

 

Jenny Quigley-Jones: Digital Voices

Best for: Effective influencer marketing campaigns

About Jenny: Jennifer Quigley-Jones is the sole entrepreneurial mind behind Digital Voices. Since founding the agency in 2017 with a £500 personal investment, Jennifer has set the standard for how brands should approach working with influencers and on social media. 

Alongside media contributions, Jennifer, who is currently the only active female CEO of an influencer agency in the UK with over $10m in revenue, speaks at international conferences, including TEDx, SXSW, Web Summit, and Cannes. As well as building a reputation for diversifying the Influencer Marketing industry and being a leading voice in female entrepreneurship, Jennifer’s passion is empowering the next wave of entrepreneurs.

Follow Jenny on LinkedIn.

About Digital Voices: Digital Voices is an award-winning Influencer Marketing agency with global clients including Unilever, Yoplait, Adobe and Duolingo. The agency is female-led and was founded back in 2017, after Jennifer Quigley-Jones left YouTube and realized the lack of understanding brands had when it came to finding creators to work with. Since then, the agency has grown exponentially to an international team of over 55 people, with offices in New York and London.  

Visit their website.

 

Kirsty Leighton: Milk & Honey PR

Best for: B Corp certified PR 

About Kirsty: Kirsty is Founder and Group CEO at Milk & Honey PR. She has over 30 years’ experience developing and delivering integrated communications campaigns for some of the world’s biggest brands. Her focus lies in helping businesses and brands engage their varied stakeholders to good effect. This involves helping organisations to understand perceptions of their brand, moving them to a place where they are engaging in a meaningful dialogue with all influencers and using these relationships to achieve commercial success. 

Follow Kirsty on LinkedIn.

About Milk & Honey PR: Milk & Honey PR is an energetic London, Munich, Amsterdam, New York and Singapore-based PR agency. Managing and nurturing reputations for ambitious growth companies, they work with senior decision makers to change the way businesses talk. They are a hive of passionate storytellers and strategists, proud to be employee owned, which they cite as key to their shared success. 

Visit their website.

 

Codi: Female-led team of SaaS experts

Proud to be female-founded, we’re a team of SaaS marketing experts who have been where you are – building a business from the ground up. The real beauty of partnering with Codi is that we work alongside co-founders, sales teams and marketing professionals like colleagues, not clients. Genuinely invested in sky-rocketing your marketing, not just fulfilling a contract, we integrate seamlessly with your existing teams to review, revitalise and revamp your marketing strategy and outputs. 

Many SaaS start-ups believe they have to compromise between strategy and execution, stuck between hiring a CMO for strategic direction and experience or hiring a Marketing Manager to roll their sleeves up and start executing marketing campaigns. 

Well, we’re here to tell you that you can have it all. Codi offers the best of both worlds  providing SaaS companies with all the expertise, passion and diligence of the best in-house marketing team, while you maintain the flexibility to scale up or down your marketing efforts as and when you need.

With our highly experienced female Founder and CMO, Louise Read, at the helm, Codi is on a mission to transform your SaaS businesses into the next unicorn. 

So, what are you waiting for? Get in touch today to learn more about how we can help your business grow.

 

Start scaling your start-up with Codi