For the marketing leader who wants to lead the change, not delegate it.
- Your marketing function reimagined for AI
- Architected around your processes and tech stack
- Multiple AI agents shipped to orchestrate your work
AI Build 1:1- Redesign of your marketing function in 90 days.
We've worked with Marketing Leaders at
Who Build is for
Build is for B2B marketing leaders at companies between £2–30M ARR.
You’re a fit if:
- You’ve experimented with AI — but nothing’s stuck across the function
- You want to redesign how marketing operates — not bolt agents onto legacy workflows
- You want to build the capability in-house — not hire another agency to do it for you
- You want to be the one in the driving seat — leading the change, not watching it happen
What you'll leave with
- A redesigned marketing function — built with AI agents
- AI processes designed for your specific marketing needs — not someone else’s template
- AI workflows that make more of the tech you already have
- AI agents shipping work — saving you time to focus on what matters
- A future AI roadmap — so you know what to build, and when
- A team adoption plan — so the work spreads beyond you
- Built an AI-first marketing function
How it works
12 weeks with weekly 90-minute live session combining teaching and live build.
Every session is run with 30 mins of teaching and 60 min build, live, together. You’re in charge.
And embedded Slack coaching between sessions
What we’ll cover:
AI fundamentals
Claude, prompts, skills, the three levels (assistant, automation, agent)
Your AI policy
Privacy, governance, brand rails, cross-team rules
Your Function, mapped
Process mapping, tech stack audit, use case discovery
Your AI roadmap
Prioritisation, outcomes, success metrics, human-in-the-loop
Multiple automations and agents
Built live in the sessions, shipped to production
Roadmap to Success
Define specific project timelines and receive a complete marketing roadmap to ensure you reach your revenue goals without delay.
Measurement + team adoption
How to measure success and get the team using what we’ve built
Start leveraging AI in your Marketing Function
We’ll have a 30-minute qualifying call to scope the engagement and check you’re a fit. If you are we’ll book you in on the next available slot.